The Wall Street Journal
YouTube Star Michelle Phan Partners With Endemol to Launch the Anti-MCN
Michelle Phan is such a big YouTube star that she doesn’t need to join a multichannel network. She can just headline her own network.
Ms. Phan has partnered with Endemol Beyond, a division of the global production giant Endemol Shine Group, to launch the Icon Network. The venture will consist of fashion, beauty and wellness-themed video content distributed on numerous platforms, ranging from YouTube to Snapchat to Roku.
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