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Monthly Archives: April 2015

Ad Week

Michelle Phan Is Ready to Reach Beyond YouTube With Her New Icon Network Digital superstar Michelle Phan, who’s dominated the online beauty space and made her presence known offline with her YouTube ad campaign, hopes her new worldwide network Icon will have a robust presence—on the Web, but also potentially on TV. “I’m platform agnostic,” […]

US News & World Report

Twitter, Facebook, SnapChat, Etc: For YouTube star Michelle Phan, it’s all opportunity Even First Lady Michelle Obama has asked YouTube star Michelle Phan for beauty advice. “She asked me what kind of powder I liked,” Phan recalled in a recent interview. She traveled to Tokyo last month with Mrs. Obama as part of her “Let […]

USA Today

Michelle Phan branches out from YouTube YouTube star Michelle Phan is branching out with her new digital network called ICON. She also talks about recently traveling to Tokyo with first lady Michelle Obama as part of her ‘Let Girls Learn’ campaign. [ WATCH VIDEO ]

Marie Claire

With Her New Lifestyle Network, Michelle Phan Is Now Officially Taking Over the World She’s like Oprah meets Steve Jobs. Meeting YouTube makeup phenom Michelle Phan is like meeting a motivational speaker, business entrepreneur, and beauty advisor wrapped up in a petite, fashionable frame. Greeting me at the Viceroy in New York to talk about […]

Seventeen

MAJOR CONGRATS ARE IN ORDER FOR MICHELLE PHAN! It’s no secret that beauty guru Michelle Phan has become super successful since she starting doing YouTube tutorials nine years ago, gaining 7.5 million subscribers (and counting!), and launching her own makeup line. Now, she’s sharing her success secrets and helping others become mega stars as the […]

Teen Vogue

Michelle Phan Just Got Pranked by Her Own Network and We Can’t Stop Laughing! Just yesterday, Michelle Phan announced the launch of her latest venture and it is major! The 27-year-old YouTube sensation-turned-beauty pioneer is taking her digital smarts to another level with the creation of ICON. It’s a video network brought to you by […]

Fortune

Why Michelle Phan’s new network could reveal the future of the Internet Tuesday night, at YouTube’s New York City headquarters, social networking phenom Michelle Phan announced her latest venture: ICON, a worldwide lifestyle network that will include—what else—a dedicated YouTube channel. The network is a partnership between Phan, whose how-to makeup application videos turned her […]

The Wall Street Journal

YouTube Star Michelle Phan Partners With Endemol to Launch the Anti-MCN Michelle Phan is such a big YouTube star that she doesn’t need to join a multichannel network. She can just headline her own network. Ms. Phan has partnered with Endemol Beyond, a division of the global production giant Endemol Shine Group, to launch the […]

CNBC

How Michelle Phan grew her YouTube empire YouTube beauty vlogger Michelle Phan talks with CNBC’s Jon Fortt about how she grew her network, and where the value in social media exists. [ WATCH ]

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